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Notes on running places people return to.

A field study from The Acres, where Wayside runs in production, and short essays from the operating floor: regulars, quiet months, and the systems in between.

Guests playing mini golf in front of The Acres clubhouse
PHOTOGRAPHED AT THE ACRES · CINCINNATI

Field study 01 · The Acres · Cincinnati

Wayside started at The Acres.

Mini golf, a driving range, food and drink, events, and memberships on one Cincinnati property. Every system knew a transaction; no system knew the guest. Seven Wayside modules run there today.

751
Active patrons
22
Paid memberships
90
Event inquiries
7
Live modules
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From the operating floor

Short essays on regulars, quiet months, and the systems in between.

Seasonal operations

The quiet month is where the next season begins

What operators can learn from last season before the gates open again.

5 min read
Patron relationships

Why most of your guests are still anonymous, and what that costs

A ticket tells you someone arrived. A patron record tells you whether they became part of the place.

6 min read